ARR HolidaysProgramme trackerPhase 1 of 7

Approved plan · Seven phases · One public tracker

A clean path from catalogue cleanup to launch.

Every phase has a clear purpose, owner, status, next action and approval gate. All 301 product rows remain individually visible inside the Holiday Catalogue phase.

Phase 1 in progressOfficial status · Updated 2 August 2026
01

Current phase

Plan & clean the catalogue

5 of 14 tasks completeNext gate: complete the audits and approve the sitemap.
7Master phasesOne approval gate at a time
84Phase tasksOwner and next action defined
301Product mini-tasksAcross 42 catalogue tabs
6 / 4Complete / blockedAcross all phase tasks

Reference research completed

What ARR will use—and what it will not.

Pickyourtrail informed the experience architecture. The selected Stitch screen informs the clean editorial layout. The ARR blueprint remains the single source of truth.

ARR product decisionPickyourtrail-level holiday clarity, delivered through a simpler specialist-assisted experience.

Explore → select a holiday → review itinerary and price basis → Plan My Holiday → specialist consultation → personalised proposal.

Use for ARR

Clear holiday discovery

  • Destination, holiday type, duration, budget, month and traveller filters
  • Useful product cards with route, duration, experiences and honest price basis
  • Detailed itinerary pages with inclusions, exclusions, assumptions and FAQs
  • Destination and guide pages with controlled SEO, ownership and review dates
  • Strong expert-help entry points throughout the journey

Do not copy

Features outside ARR’s approved model

  • Cart, checkout, online payment, EMI, reservation or instant-booking claims
  • Editable itineraries and live pricing before the business systems support them
  • Large mega-menus, catalogue overload and hundreds of thin SEO pages
  • Unverified reviews, repeated proof, fake urgency or “recently booked” pressure
  • Pricing without traveller basis, validity, exclusions and accountable ownership
01HomepageClean promise, discovery, featured holidays, proof and expert CTA
02Destination hubHero, season, visa, filters, products, routes, proof and FAQs
03Product detailItinerary, price basis, inclusions, policies, evidence and similar holidays
04Lead formTwo short steps preserving destination, product and price context
Research evidenceHomepagePackagesItinerariesTourism guidesStitch visual selected and recorded locally

Approved structure

Seven master phases

Thailand is part of the Holiday Catalogue. The Homepage and Lead Form remain independent phases.

  1. 1

    Phase 1

    Plan & clean the catalogue

    Confirm the facts, owners, destinations, products, sitemap and rules before designing pages.
    14 tasksIn progress
  2. 2

    Phase 2

    Brand & reusable website system

    Create one approved visual system, image-sourcing policy and reusable templates for every future page.
    13 tasksWaiting
  3. 3

    Phase 3

    Homepage

    Design, write, build and approve the complete mobile-first Homepage as its own phase.
    11 tasksWaiting
  4. 4

    Phase 4

    Holiday catalogue & products

    Build destinations, licensed visual libraries and one controlled mini-task for every product row.
    10 tasks + 301 productsWaiting
  5. 5

    Phase 5

    Lead form

    Create and approve the complete enquiry experience separately from CRM connections.
    14 tasksWaiting
  6. 6

    Phase 6

    Business connections

    Connect enquiries, Bitrix, consent, analytics and search after the customer-facing journey is approved.
    10 tasksWaiting
  7. 7

    Phase 7

    QA, launch & stabilization

    Test the complete website, deploy safely, monitor it and formally hand it over.
    12 tasksWaiting

Detailed work register

All phase tasks

Open a phase to see the required owner, official status and exact next action.

1
Phase 1Plan & clean the catalogue
5/14 complete
IDTaskRequired ownerStatusNext action
1.01Review the governing blueprintOwnerProductComplete

Next actionKeep it as the single source of truth

1.02Audit logo rules and supplied brand coloursOwnerBrandComplete

Next actionObtain the original vector logo files

1.03Audit all 301 catalogue rowsOwnerProductComplete

Next actionUse the findings during catalogue cleanup

1.04Audit the six Thailand package rowsOwnerProductComplete

Next actionAssign a product and price owner

1.05Create the evidence and conflict registerOwnerProductComplete

Next actionResolve every controlled claim before publishing

1.06Audit the current website and official domainsOwnerCTOBlocked

Next actionProvide the official URL and source access

1.07Audit Hostinger, backups and deployment capabilityOwnerCTOBlocked

Next actionProvide a supervised Hostinger session

1.08Audit Bitrix fields, routing and duplicate rulesOwnerCRM ownerBlocked

Next actionProvide a supervised Bitrix session

1.09Audit analytics, advertising and consent toolsOwnerAnalytics ownerBlocked

Next actionProvide GTM, GA4, Search Console and Meta access

1.10Reconcile 44 index entries with 42 catalogue tabsOwnerProductWaiting

Next actionApprove the destination hierarchy

1.11Classify countries, Indian destinations and collectionsOwnerProductWaiting

Next actionApprove the final taxonomy

1.12Approve legal identity, policies and public claimsOwnerLegal/privacyWaiting

Next actionSupply the evidence and approved wording

1.13Assign product, price, media and publication ownersOwnerManagementWaiting

Next actionName the accountable people

1.14Approve the final sitemap and navigationOwnerCEO / ProductWaiting

Next actionComplete tasks 1.06 to 1.13 first

2
Phase 2Brand & reusable website system
1/13 complete
IDTaskRequired ownerStatusNext action
2.01Supply the seven original vector logo filesOwnerBrand ownerWaiting

Next actionUpload the approved production assets

2.02Approve the digital colour paletteOwnerCEO / BrandWaiting

Next actionResolve logo colours versus interface colours

2.03Research visual references across the web, Pickyourtrail and StitchOwnerBrand / UXComplete

Next actionUse the recorded ARR decisions when Phase 2 begins; never copy unlicensed images

2.04Define the ARR Holidays photography directionOwnerBrand / ContentWaiting

Next actionApprove subjects, composition, tone and exclusions

2.05Approve production image sources and licence rulesOwnerBrand / LegalWaiting

Next actionPrioritize owned, supplier-approved and licensed images

2.06Create the media-rights and consent registerOwnerContent / LegalWaiting

Next actionRecord source, owner, licence, consent and expiry

2.07Define typography and reading hierarchyOwnerBrand / UXWaiting

Next actionStart after Phase 1 approval

2.08Define spacing, grid and responsive breakpointsOwnerUXWaiting

Next actionStart after Phase 1 approval

2.09Design buttons, cards, navigation and form controlsOwnerUX / BrandWaiting

Next actionUse only approved brand tokens

2.10Define mobile, keyboard and accessibility statesOwnerUX / QAWaiting

Next actionInclude error, empty and focus states

2.11Create reusable page templatesOwnerUX / DevelopmentWaiting

Next actionCover Homepage, catalogue, product and policy pages

2.12Create content and evidence display rulesOwnerContent / LegalWaiting

Next actionSeparate verified facts from proposals

2.13Approve the complete reusable website systemOwnerCEO / ProductWaiting

Next actionReview Phase 2 as one system

3
Phase 3Homepage
0/11 complete
IDTaskRequired ownerStatusNext action
3.01Approve Homepage goals and content hierarchyOwnerProductWaiting

Next actionStart after Phase 2 approval

3.02Create the header and navigationOwnerUXWaiting

Next actionUse the approved sitemap

3.03Create the hero and holiday searchOwnerUX / ContentWaiting

Next actionDefine the primary traveller action

3.04Create destination discoveryOwnerProduct / ContentWaiting

Next actionShow only approved destinations

3.05Create holiday-theme and route discoveryOwnerProductWaiting

Next actionUse the approved taxonomy

3.06Add verified trust informationOwnerBrand / LegalWaiting

Next actionUse only evidence-approved claims

3.07Explain how ARR Holidays worksOwnerContent / OperationsWaiting

Next actionApprove the real service process

3.08Add approved traveller evidenceOwnerContent / LegalWaiting

Next actionConfirm source, rights and date

3.09Create enquiry entry pointsOwnerUX / ProductWaiting

Next actionLink to the approved lead-form phase

3.10Create the controlled footer and policy linksOwnerContent / LegalWaiting

Next actionUse canonical contact and policy details

3.11Complete Homepage content, responsive and search reviewOwnerProduct / QAWaiting

Next actionApprove the Homepage before Phase 4

4
Phase 4Holiday catalogue & products
0/10 complete
IDTaskRequired ownerStatusNext action
4.01Create the master destinations catalogueOwnerProduct / UXWaiting

Next actionUse the approved destination hierarchy

4.02Create the country and destination catalogue templateOwnerUX / DevelopmentWaiting

Next actionThailand will be the first test catalogue

4.03Create catalogue search, filters and product cardsOwnerUX / DevelopmentWaiting

Next actionUse useful traveller filters only

4.04Create the reusable product-detail templateOwnerUX / ContentWaiting

Next actionCover itinerary, price basis, policies and evidence

4.05Research destination and product image candidatesOwnerContent / BrandWaiting

Next actionUse web and Pinterest for discovery; shortlist traceable sources

4.06Approve, licence and optimize every selected imageOwnerContent / LegalWaiting

Next actionRecord rights, crop, size, focal point and alt text

4.07Complete one representative product pilotOwnerProduct / Price ownerWaiting

Next actionChoose a complete, owner-approved product

4.08Validate the Thailand catalogue as the first groupOwnerProduct / QAWaiting

Next actionProcess its six products through the template

4.09Run product mini-phases P001 to P301OwnerProduct ownersWaiting

Next actionComplete each product independently

4.10Approve catalogue publication batchesOwnerPublication ownerWaiting

Next actionPublish only products that pass every gate

5
Phase 5Lead form
0/14 complete
IDTaskRequired ownerStatusNext action
5.01Define all lead-form entry pointsOwnerProduct / UXWaiting

Next actionMap Homepage, catalogue and product context

5.02Define the two-step form structureOwnerUXWaiting

Next actionKeep the mobile flow short and clear

5.03Carry selected product and destination contextOwnerProduct / DevelopmentWaiting

Next actionPreserve the traveller's chosen holiday

5.04Define traveller and trip fieldsOwnerProduct / OperationsWaiting

Next actionCollect only information needed for follow-up

5.05Define contact fields and validationOwnerUX / DevelopmentWaiting

Next actionSupport Indian mobile and email formats

5.06Define preferred contact methodOwnerOperationsWaiting

Next actionConfirm supported channels and hours

5.07Define required processing consentOwnerLegal/privacyWaiting

Next actionApprove the exact wording

5.08Separate optional marketing consentOwnerLegal / MarketingWaiting

Next actionKeep it independent from the enquiry

5.09Design validation and error recoveryOwnerUX / DevelopmentWaiting

Next actionNever lose entered information

5.10Prevent accidental duplicate submissionsOwnerUX / DevelopmentWaiting

Next actionDefine safe repeat-click behaviour

5.11Design the honest success messageOwnerContent / OperationsWaiting

Next actionDo not imply booking or availability

5.12Define follow-up expectationsOwnerOperationsWaiting

Next actionApprove realistic response times

5.13Complete mobile and accessibility reviewOwnerUX / QAWaiting

Next actionTest keyboards, focus and screen readers

5.14Approve the complete lead-form experienceOwnerProduct / LegalWaiting

Next actionApprove before CRM integration

6
Phase 6Business connections
0/10 complete
IDTaskRequired ownerStatusNext action
6.01Store every accepted enquiry safelyOwnerCTOWaiting

Next actionImplement only after Phase 5 approval

6.02Add server-side validation and duplicate protectionOwnerCTOWaiting

Next actionUse one submission identifier

6.03Connect Bitrix contact and holiday intent recordsOwnerCRM owner / CTOWaiting

Next actionUse the audited Bitrix model

6.04Configure consultant assignment and routingOwnerCRM / OperationsWaiting

Next actionApprove owners, queues and working hours

6.05Add retries, reconciliation and operations alertsOwnerCTO / OperationsWaiting

Next actionProve Bitrix outage recovery

6.06Implement consent controlsOwnerLegal / AnalyticsWaiting

Next actionDefault optional tracking to denied

6.07Configure GTM and GA4OwnerAnalytics ownerWaiting

Next actionTrack enquiry steps without personal data

6.08Configure Meta Pixel and CAPIOwnerMarketing / CTOWaiting

Next actionDeduplicate browser and server events

6.09Configure search and structured-data foundationsOwnerSEO / DevelopmentWaiting

Next actionValidate URLs, canonicals and schemas

6.10Approve the complete enquiry-to-consultant testOwnerProduct / OperationsWaiting

Next actionProve the journey before launch QA

7
Phase 7QA, launch & stabilization
0/12 complete
IDTaskRequired ownerStatusNext action
7.01Complete functional testingOwnerQAWaiting

Next actionTest every approved journey

7.02Complete mobile and browser testingOwnerQAWaiting

Next actionCover approved viewport and device matrix

7.03Complete WCAG 2.2 AA testingOwnerQA / UXWaiting

Next actionVerify keyboard, zoom and screen readers

7.04Complete performance testingOwnerCTO / QAWaiting

Next actionMeet approved page and image budgets

7.05Complete security and privacy testingOwnerCTO / LegalWaiting

Next actionVerify secrets, consent and personal-data handling

7.06Complete content, evidence and pricing reviewOwnerProduct / LegalWaiting

Next actionReconcile every public fact

7.07Complete search and structured-data reviewOwnerSEO / QAWaiting

Next actionValidate sitemap, robots, canonicals and schemas

7.08Prove backup, restore and rollbackOwnerCTOWaiting

Next actionRecord successful recovery evidence

7.09Obtain final release approvalOwnerCEO / CTOWaiting

Next actionComplete all release blockers

7.10Deploy the approved releaseOwnerCTOWaiting

Next actionDeploy the exact approved version

7.11Run production smoke tests and monitoringOwnerQA / OperationsWaiting

Next actionVerify pages, leads, CRM and analytics

7.12Complete stabilization and handoverOwnerProduct / OperationsWaiting

Next actionClose launch defects and assign ongoing owners

Phase 4 · Holiday catalogue and products

301 product mini-tasks

Thailand is the first test catalogue inside this phase—not a separate master phase. Every product stays hidden until its content, price, images, rights, evidence and owner approval are complete.

Image sourcing ruleWeb search and Pinterest support discovery and moodboards. Production use requires an owned image, supplier permission, a valid licence, or documented traveller consent.
301 product mini-tasks match · Personal checks on this device: 0/301
Product taskP001
Goa · Source row 2

Magical Goa

GOA-01 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP002
Goa · Source row 3

Goa Diaries A journey to Paradise

GOA-02 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP003
Goa · Source row 4

Feel the love air of Goa

GOA-03 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP004
Goa · Source row 5

Unnamed product — source row 5

GOA-04 · Domestic · Sheet status: Not supplied

Needs nameNeeds statusNeeds themeNeeds daysNeeds itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP005
Goa · Source row 6

Unnamed product — source row 6

GOA-05 · Domestic · Sheet status: Not supplied

Needs nameNeeds statusNeeds themeNeeds daysNeeds itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP006
Goa · Source row 7

Unnamed product — source row 7

GOA-06 · Domestic · Sheet status: Not supplied

Needs nameNeeds statusNeeds themeNeeds daysNeeds itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP007
Himachal · Source row 2

Himalayan Heritage Escape

HP-01 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP008
Himachal · Source row 3

Manali Mountain Escape

HP-02 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP009
Himachal · Source row 4

Manali & Kasol Escape

HP-03 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP010
Himachal · Source row 5

Himalayan Circuit

HP-04 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP011
Himachal · Source row 6

Heart of Manali

HP-05 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP012
Himachal · Source row 7

Himalayans trio escape

HP-06 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP013
Himachal · Source row 8

Shimla Manali Escape

HP-07 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP014
Himachal · Source row 9

Parvati Valley Escape

HP-08 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP015
Himachal · Source row 10

Himalayan Grand Escape

HP-09 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP016
Untouched Areas · Source row 2

LUANG PRABANG TOUR PACKAGE

UNT-01 · International · Sheet status: Active

Needs priceNeeds approved imagesNeeds media rights
Product taskP017
Untouched Areas · Source row 3

SRI LANKA HIDDEN NATURE ESCAPE

UNT-02 · International · Sheet status: Active

Needs approved imagesNeeds media rights
Product taskP018
Untouched Areas · Source row 4

SIEM REAP TEMPLE EXPERIENCE

UNT-03 · International · Sheet status: Active

Needs approved imagesNeeds media rights
Product taskP019
Untouched Areas · Source row 5

BANGLADESH HERITAGE ESCAPE

UNT-04 · Domestic · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP020
Untouched Areas · Source row 6

AFGHANISTAN HERITAGE ESCAPE

UNT-05 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP021
Untouched Areas · Source row 7

TAJIKISTAN DISCOVERY TOUR

UNT-06 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP022
Untouched Areas · Source row 8

Sri lankan Hidden gem

UNT-07 · International · Sheet status: Draft

Needs priceNeeds approved imagesNeeds media rights
Product taskP023
Untouched Areas · Source row 9

Emerald Echoes (malaysia)

UNT-08 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP024
Untouched Areas · Source row 10

🍃 Emerald Serenity Escape ( singapore)

UNT-09 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP025
Untouched Areas · Source row 11

🌺Island Reverie Escape ( singapore)

UNT-10 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP026
Untouched Areas · Source row 12

🍂 Evergreen Echoes ( thailand )

UNT-11 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP027
Untouched Areas · Source row 13

🩵 Azure Granite Escape (indonesia- belitung)

UNT-12 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP028
Untouched Areas · Source row 14

🌊 Coral Reverie (lakshaweep)

UNT-13 · Domestic · Sheet status: Not supplied

Needs statusNeeds daysNeeds priceNeeds approved imagesNeeds media rights
Product taskP029
Untouched Areas · Source row 15

🌿 Hidden Lotus Trails (vietnam)

UNT-14 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP030
Untouched Areas · Source row 16

🌟 Mystic Frontier Escape (arunachal pradesh - mechuka)

UNT-15 · Domestic · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights

Current position

Phase 1

Complete the website, hosting, Bitrix and analytics audits; reconcile the catalogue hierarchy; assign owners; and approve the sitemap before beginning the branded website system.