ARR HolidaysProgramme tracker

Approved plan · Seven phases · One public tracker

A clean path from catalogue cleanup to launch.

Every phase has a clear purpose, owner, status, next action and approval gate. All 301 product rows remain individually visible inside the Holiday Catalogue phase.

Phase 1 in progressOfficial status · Updated 1 August 2026
7

Approved master phases

Slow, steady and controlled

385 total tracked work units84 phase tasks plus 301 product mini-tasks
7Master phasesOne approval gate at a time
84Phase tasksOwner and next action defined
301Product mini-tasksAcross 42 catalogue tabs
5 / 4Complete / blockedPhase 1 official position

Approved structure

Seven master phases

Thailand is part of the Holiday Catalogue. The Homepage and Lead Form remain independent phases.

  1. 1

    Phase 1

    Plan & clean the catalogue

    Confirm the facts, owners, destinations, products, sitemap and rules before designing pages.
    14 tasksIn progress
  2. 2

    Phase 2

    Brand & reusable website system

    Create one approved visual system, image-sourcing policy and reusable templates for every future page.
    13 tasksWaiting
  3. 3

    Phase 3

    Homepage

    Design, write, build and approve the complete mobile-first Homepage as its own phase.
    11 tasksWaiting
  4. 4

    Phase 4

    Holiday catalogue & products

    Build destinations, licensed visual libraries and one controlled mini-task for every product row.
    10 tasks + 301 productsWaiting
  5. 5

    Phase 5

    Lead form

    Create and approve the complete enquiry experience separately from CRM connections.
    14 tasksWaiting
  6. 6

    Phase 6

    Business connections

    Connect enquiries, Bitrix, consent, analytics and search after the customer-facing journey is approved.
    10 tasksWaiting
  7. 7

    Phase 7

    QA, launch & stabilization

    Test the complete website, deploy safely, monitor it and formally hand it over.
    12 tasksWaiting

Detailed work register

All phase tasks

Open a phase to see the required owner, official status and exact next action.

1
Phase 1Plan & clean the catalogue
5/14 complete
IDTaskRequired ownerStatusNext action
1.01Review the governing blueprintProductComplete

Keep it as the single source of truth

1.02Audit logo rules and supplied brand coloursBrandComplete

Obtain the original vector logo files

1.03Audit all 301 catalogue rowsProductComplete

Use the findings during catalogue cleanup

1.04Audit the six Thailand package rowsProductComplete

Assign a product and price owner

1.05Create the evidence and conflict registerProductComplete

Resolve every controlled claim before publishing

1.06Audit the current website and official domainsCTOBlocked

Provide the official URL and source access

1.07Audit Hostinger, backups and deployment capabilityCTOBlocked

Provide a supervised Hostinger session

1.08Audit Bitrix fields, routing and duplicate rulesCRM ownerBlocked

Provide a supervised Bitrix session

1.09Audit analytics, advertising and consent toolsAnalytics ownerBlocked

Provide GTM, GA4, Search Console and Meta access

1.10Reconcile 44 index entries with 42 catalogue tabsProductWaiting

Approve the destination hierarchy

1.11Classify countries, Indian destinations and collectionsProductWaiting

Approve the final taxonomy

1.12Approve legal identity, policies and public claimsLegal/privacyWaiting

Supply the evidence and approved wording

1.13Assign product, price, media and publication ownersManagementWaiting

Name the accountable people

1.14Approve the final sitemap and navigationCEO / ProductWaiting

Complete tasks 1.06 to 1.13 first

2
Phase 2Brand & reusable website system
0/13 complete
IDTaskRequired ownerStatusNext action
2.01Supply the seven original vector logo filesBrand ownerWaiting

Upload the approved production assets

2.02Approve the digital colour paletteCEO / BrandWaiting

Resolve logo colours versus interface colours

2.03Research visual references across the web and PinterestBrand / UXWaiting

Create a moodboard; do not copy unlicensed images

2.04Define the ARR Holidays photography directionBrand / ContentWaiting

Approve subjects, composition, tone and exclusions

2.05Approve production image sources and licence rulesBrand / LegalWaiting

Prioritize owned, supplier-approved and licensed images

2.06Create the media-rights and consent registerContent / LegalWaiting

Record source, owner, licence, consent and expiry

2.07Define typography and reading hierarchyBrand / UXWaiting

Start after Phase 1 approval

2.08Define spacing, grid and responsive breakpointsUXWaiting

Start after Phase 1 approval

2.09Design buttons, cards, navigation and form controlsUX / BrandWaiting

Use only approved brand tokens

2.10Define mobile, keyboard and accessibility statesUX / QAWaiting

Include error, empty and focus states

2.11Create reusable page templatesUX / DevelopmentWaiting

Cover Homepage, catalogue, product and policy pages

2.12Create content and evidence display rulesContent / LegalWaiting

Separate verified facts from proposals

2.13Approve the complete reusable website systemCEO / ProductWaiting

Review Phase 2 as one system

3
Phase 3Homepage
0/11 complete
IDTaskRequired ownerStatusNext action
3.01Approve Homepage goals and content hierarchyProductWaiting

Start after Phase 2 approval

3.02Create the header and navigationUXWaiting

Use the approved sitemap

3.03Create the hero and holiday searchUX / ContentWaiting

Define the primary traveller action

3.04Create destination discoveryProduct / ContentWaiting

Show only approved destinations

3.05Create holiday-theme and route discoveryProductWaiting

Use the approved taxonomy

3.06Add verified trust informationBrand / LegalWaiting

Use only evidence-approved claims

3.07Explain how ARR Holidays worksContent / OperationsWaiting

Approve the real service process

3.08Add approved traveller evidenceContent / LegalWaiting

Confirm source, rights and date

3.09Create enquiry entry pointsUX / ProductWaiting

Link to the approved lead-form phase

3.10Create the controlled footer and policy linksContent / LegalWaiting

Use canonical contact and policy details

3.11Complete Homepage content, responsive and search reviewProduct / QAWaiting

Approve the Homepage before Phase 4

4
Phase 4Holiday catalogue & products
0/10 complete
IDTaskRequired ownerStatusNext action
4.01Create the master destinations catalogueProduct / UXWaiting

Use the approved destination hierarchy

4.02Create the country and destination catalogue templateUX / DevelopmentWaiting

Thailand will be the first test catalogue

4.03Create catalogue search, filters and product cardsUX / DevelopmentWaiting

Use useful traveller filters only

4.04Create the reusable product-detail templateUX / ContentWaiting

Cover itinerary, price basis, policies and evidence

4.05Research destination and product image candidatesContent / BrandWaiting

Use web and Pinterest for discovery; shortlist traceable sources

4.06Approve, licence and optimize every selected imageContent / LegalWaiting

Record rights, crop, size, focal point and alt text

4.07Complete one representative product pilotProduct / Price ownerWaiting

Choose a complete, owner-approved product

4.08Validate the Thailand catalogue as the first groupProduct / QAWaiting

Process its six products through the template

4.09Run product mini-phases P001 to P301Product ownersWaiting

Complete each product independently

4.10Approve catalogue publication batchesPublication ownerWaiting

Publish only products that pass every gate

5
Phase 5Lead form
0/14 complete
IDTaskRequired ownerStatusNext action
5.01Define all lead-form entry pointsProduct / UXWaiting

Map Homepage, catalogue and product context

5.02Define the two-step form structureUXWaiting

Keep the mobile flow short and clear

5.03Carry selected product and destination contextProduct / DevelopmentWaiting

Preserve the traveller's chosen holiday

5.04Define traveller and trip fieldsProduct / OperationsWaiting

Collect only information needed for follow-up

5.05Define contact fields and validationUX / DevelopmentWaiting

Support Indian mobile and email formats

5.06Define preferred contact methodOperationsWaiting

Confirm supported channels and hours

5.07Define required processing consentLegal/privacyWaiting

Approve the exact wording

5.08Separate optional marketing consentLegal / MarketingWaiting

Keep it independent from the enquiry

5.09Design validation and error recoveryUX / DevelopmentWaiting

Never lose entered information

5.10Prevent accidental duplicate submissionsUX / DevelopmentWaiting

Define safe repeat-click behaviour

5.11Design the honest success messageContent / OperationsWaiting

Do not imply booking or availability

5.12Define follow-up expectationsOperationsWaiting

Approve realistic response times

5.13Complete mobile and accessibility reviewUX / QAWaiting

Test keyboards, focus and screen readers

5.14Approve the complete lead-form experienceProduct / LegalWaiting

Approve before CRM integration

6
Phase 6Business connections
0/10 complete
IDTaskRequired ownerStatusNext action
6.01Store every accepted enquiry safelyCTOWaiting

Implement only after Phase 5 approval

6.02Add server-side validation and duplicate protectionCTOWaiting

Use one submission identifier

6.03Connect Bitrix contact and holiday intent recordsCRM owner / CTOWaiting

Use the audited Bitrix model

6.04Configure consultant assignment and routingCRM / OperationsWaiting

Approve owners, queues and working hours

6.05Add retries, reconciliation and operations alertsCTO / OperationsWaiting

Prove Bitrix outage recovery

6.06Implement consent controlsLegal / AnalyticsWaiting

Default optional tracking to denied

6.07Configure GTM and GA4Analytics ownerWaiting

Track enquiry steps without personal data

6.08Configure Meta Pixel and CAPIMarketing / CTOWaiting

Deduplicate browser and server events

6.09Configure search and structured-data foundationsSEO / DevelopmentWaiting

Validate URLs, canonicals and schemas

6.10Approve the complete enquiry-to-consultant testProduct / OperationsWaiting

Prove the journey before launch QA

7
Phase 7QA, launch & stabilization
0/12 complete
IDTaskRequired ownerStatusNext action
7.01Complete functional testingQAWaiting

Test every approved journey

7.02Complete mobile and browser testingQAWaiting

Cover approved viewport and device matrix

7.03Complete WCAG 2.2 AA testingQA / UXWaiting

Verify keyboard, zoom and screen readers

7.04Complete performance testingCTO / QAWaiting

Meet approved page and image budgets

7.05Complete security and privacy testingCTO / LegalWaiting

Verify secrets, consent and personal-data handling

7.06Complete content, evidence and pricing reviewProduct / LegalWaiting

Reconcile every public fact

7.07Complete search and structured-data reviewSEO / QAWaiting

Validate sitemap, robots, canonicals and schemas

7.08Prove backup, restore and rollbackCTOWaiting

Record successful recovery evidence

7.09Obtain final release approvalCEO / CTOWaiting

Complete all release blockers

7.10Deploy the approved releaseCTOWaiting

Deploy the exact approved version

7.11Run production smoke tests and monitoringQA / OperationsWaiting

Verify pages, leads, CRM and analytics

7.12Complete stabilization and handoverProduct / OperationsWaiting

Close launch defects and assign ongoing owners

Phase 4 · Holiday catalogue and products

301 product mini-tasks

Thailand is the first test catalogue inside this phase—not a separate master phase. Every product stays hidden until its content, price, images, rights, evidence and owner approval are complete.

Image sourcing ruleWeb search and Pinterest support discovery and moodboards. Production use requires an owned image, supplier permission, a valid licence, or documented traveller consent.
301 product mini-tasks match · Personal checks on this device: 0/301
Product taskP001
Goa · Source row 2

Magical Goa

GOA-01 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP002
Goa · Source row 3

Goa Diaries A journey to Paradise

GOA-02 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP003
Goa · Source row 4

Feel the love air of Goa

GOA-03 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP004
Goa · Source row 5

Unnamed product — source row 5

GOA-04 · Domestic · Sheet status: Not supplied

Needs nameNeeds statusNeeds themeNeeds daysNeeds itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP005
Goa · Source row 6

Unnamed product — source row 6

GOA-05 · Domestic · Sheet status: Not supplied

Needs nameNeeds statusNeeds themeNeeds daysNeeds itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP006
Goa · Source row 7

Unnamed product — source row 7

GOA-06 · Domestic · Sheet status: Not supplied

Needs nameNeeds statusNeeds themeNeeds daysNeeds itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP007
Himachal · Source row 2

Himalayan Heritage Escape

HP-01 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP008
Himachal · Source row 3

Manali Mountain Escape

HP-02 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP009
Himachal · Source row 4

Manali & Kasol Escape

HP-03 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP010
Himachal · Source row 5

Himalayan Circuit

HP-04 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP011
Himachal · Source row 6

Heart of Manali

HP-05 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP012
Himachal · Source row 7

Himalayans trio escape

HP-06 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP013
Himachal · Source row 8

Shimla Manali Escape

HP-07 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP014
Himachal · Source row 9

Parvati Valley Escape

HP-08 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP015
Himachal · Source row 10

Himalayan Grand Escape

HP-09 · Domestic · Sheet status: Active

Needs itineraryNeeds priceNeeds approved imagesNeeds media rights
Product taskP016
Untouched Areas · Source row 2

LUANG PRABANG TOUR PACKAGE

UNT-01 · International · Sheet status: Active

Needs priceNeeds approved imagesNeeds media rights
Product taskP017
Untouched Areas · Source row 3

SRI LANKA HIDDEN NATURE ESCAPE

UNT-02 · International · Sheet status: Active

Needs approved imagesNeeds media rights
Product taskP018
Untouched Areas · Source row 4

SIEM REAP TEMPLE EXPERIENCE

UNT-03 · International · Sheet status: Active

Needs approved imagesNeeds media rights
Product taskP019
Untouched Areas · Source row 5

BANGLADESH HERITAGE ESCAPE

UNT-04 · Domestic · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP020
Untouched Areas · Source row 6

AFGHANISTAN HERITAGE ESCAPE

UNT-05 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP021
Untouched Areas · Source row 7

TAJIKISTAN DISCOVERY TOUR

UNT-06 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP022
Untouched Areas · Source row 8

Sri lankan Hidden gem

UNT-07 · International · Sheet status: Draft

Needs priceNeeds approved imagesNeeds media rights
Product taskP023
Untouched Areas · Source row 9

Emerald Echoes (malaysia)

UNT-08 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP024
Untouched Areas · Source row 10

🍃 Emerald Serenity Escape ( singapore)

UNT-09 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP025
Untouched Areas · Source row 11

🌺Island Reverie Escape ( singapore)

UNT-10 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP026
Untouched Areas · Source row 12

🍂 Evergreen Echoes ( thailand )

UNT-11 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP027
Untouched Areas · Source row 13

🩵 Azure Granite Escape (indonesia- belitung)

UNT-12 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP028
Untouched Areas · Source row 14

🌊 Coral Reverie (lakshaweep)

UNT-13 · Domestic · Sheet status: Not supplied

Needs statusNeeds daysNeeds priceNeeds approved imagesNeeds media rights
Product taskP029
Untouched Areas · Source row 15

🌿 Hidden Lotus Trails (vietnam)

UNT-14 · International · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights
Product taskP030
Untouched Areas · Source row 16

🌟 Mystic Frontier Escape (arunachal pradesh - mechuka)

UNT-15 · Domestic · Sheet status: Not supplied

Needs statusNeeds priceNeeds approved imagesNeeds media rights

Current position

Phase 1

Complete the website, hosting, Bitrix and analytics audits; reconcile the catalogue hierarchy; assign owners; and approve the sitemap before beginning the branded website system.